Blythe Masters has seen the future before, and Wall Street
followed. Will it happen again?
If the development of virtual currencies is the story of a
long cultural struggle between the idealistic hackers who
founded them and the incumbent powers of the financial
industry, this year has already seen established money strike
two major blows. In March, San Francisco Bitcoin firm 21
emerged from stealth mode to announce a $116 million round of
venture funding, the largest ever by a company in the digital
currency sector. But it was the announcement of Wall Street
pioneer Masters, 46, as CEO of Digital Asset
Holdings a New York start-up with fewer than 20
employees that has yet to launch a single product around
the same time that really caught the attention of the
investment world.
Digital Asset was launched late last year by finance
veterans Sunil Hirani and Don Wilson; funding for the venture
has come from the founders own pockets as well as friends
and family, says Masters. Its perhaps no accident that in
the weeks since her new job was made public, several big banks
have announced digital currency initiatives. In early April,
for instance, UBS said it was starting a new innovation lab to
explore financial applications of the
blockchain, the infrastructure on which Bitcoin is
built.
Bitcoin, launched in 2009, is the oldest and best known
piece of a thriving global network of digital currencies.
Digital Asset which, unlike other new entrants in the
sector, has no designs on being a trading business or an
exchange will focus not on these currencies as
currencies. Instead, Masters says the company will exploit the
distributed databases that are their structural core to build a
software service that will effect quicker, cheaper, more
secure settlement of trading in mainstream and digital
assets.
The youngest woman to achieve the title of managing director
in JPMorgans history, Masters helped create the
derivatives market, which came to dominate institutional
trading through the 1990s and 2000s. Her status as the
inventor of credit default swaps, the trigger
instrument for the collapse of American International Group,
has made her a sometimes controversial figure. But Masters, who
was born and raised in the U.K. and studied economics at
Cambridge University, says her experience of the financial
crisis and the ensuing
debate over reform has convinced her of the need for
something to replace the old-fashioned
infrastructure that Wall Street uses to settle
trades.
The wave of change that the Dodd-Frank Wall Street Reform
and Consumer Protection Act and Basel III rules have brought
to global banking may have helped reduce counterparty and
systemic risk in the clearing and execution of trading
activity, but settling a trade in the U.S. still takes
anywhere from two days (for Treasuries) to 27 (for syndicated
corporate loans).
Masters is betting that the cost and risk to financial
institutions that comes from having to keep traded assets on
their balance sheets as they wait for settlement will entice
them to consider a cheaper, faster, more secure alternative
especially when it comes to the slowest-settling
assets such as private stocks, emerging-markets currencies
and syndicated loans. The blockchain, a distributed public
ledger that allows for the transfer of title to digital
assets in a decentralized, real-time fashion, could be the
answer, though Masters concedes that it will take a lot to
convince conservative, risk-averse financial firms to abandon
familiar practices for untested new technology.
Theres been this aura that Bitcoin is
bad, she says. Its the cowboys. Its
not real. Its not
responsible. Masters spoke to
Senior Writer Aaron Timms about her plans to change that,
and how the shifting political and cultural landscape for the
alternative currency sector is opening up opportunities for
businesses such as Digital Asset.
Institutional Investor: Youve had a long and
enormously successful career at one of the worlds
biggest banks. Whats the appeal of joining a place like
Digital Asset?
Blythe Masters: It might be a small
company, but its a really big opportunity. And because
of my extensive background in financial services, I think
Im in a position to understand the opportunity for what
it is. Im not a technologist fortunately this
companys got plenty of those. But what I bring to the
table is essentially the ability to bridge the gap between
the digital and programming world and the world of existing
financial infrastructure and all its players. I think the
technology itself is transformational, and the scale of the
markets to which it can and should be applied is enormous.
But the number of people who populate that middle ground, who
are able to translate or bridge the gap, is relatively
small.
Everyone talks about the enormous potential of
alternative currencies and their underlying technology. But
the whole world of Bitcoin and other currencies was set up to
resist centralization and intermediation. It didnt want
to be part of the organized financial industry; it was openly
scornful of it, and theres still a strong libertarian,
antibank strain to much of the sector today. Do you think
these worlds want to be bridged?
I would say that your general characterization of some in
the space is correct. But if you had a really good idea about
how to build a better tire for an automobile, you would
probably be really interested in talking to the auto
companies because they are the people that ultimately are
going to make use of your technology. You could think that
maybe, because of the power of your tire, there might emerge
a whole new brand of auto companies that supplant the General
Motors of this world because the incumbents never really got
the whole concept of what a good tire should be all about.
But Im not sure that would be a good move.
What are you hoping to achieve with Digital
Asset?
Were a wholesale-oriented technology company that is
seeking to develop software and services for the application
of distributed digital databases, including but not limited
to the blockchain, for effecting quicker, more secure
settlement of mainstream financial assets as well as digital
assets. The actual front end of transactions happens at
almost warp speed, and yet the process of completing
transactions, according to their contractual terms and
transferring title to the underlying, is slow. Slow means a
higher cost associated with capital requirements, higher risk
because of the possibility of something breaking in the
period between transaction and completion of the transaction,
which, obviously, became front of mind during the financial
crisis of 2008.
The other problem with settlement today is that its
not particularly secure: Theres a lot of electronic
information about assets out there, but not all of it is
encrypted. And lots of it is stored in centralized places
that are very vulnerable to cyberattack or some other
operational failure, which is the kind of thing that can
happen when you have a centralized, single point of entry to
a system. Were seeking to provide a service that
minimizes the amount of risk our users take on. Not
surprisingly, the lower the risk you create to the entity in
question, the lower the need for
regulation in that context.
So youre against regulation?
No! This is completely different to the notion that
regulation is inherently a bad thing, which youve
correctly identified as a theme in this community, or that
the world would be better off without financial
intermediaries, without central banks, without governing
powers. Thats not a world that we promote or believe is
realistic.
Were actually in favor of a lot of the aspects of
the existing world, including trusted parties, government
oversight, the transparency needed to facilitate that. Audit
trails, limits and command-and-control infrastructure, KYC
[know-your-customer protocols], AML [anti-money-laundering
rules], legal foundations to detect and deter illegal
financial activity all of those things are positive
aspects of todays world that should be preserved. But
theyre slowed down because the existing infrastructure
doesnt have all the benefits of the best of digital
technology such as the blockchain. Our idea is to blend the
best bits of both.
Digital Asset will become a financial intermediary
in some way, will it not? Dont you lose the fundamental
character of the blockchain its decentralized,
distributed, trustless nature, which is key to the whole
power of the network the moment you start slapping
services and so on on top?
You dont. Were preserving and not at all
interfering with the concept of direct peer-to-peer,
entity-to-entity transactions. Our services will operate on
top of the blockchain or other pieces of similar
infrastructure, but the underlying transactions will stay
fully distributed in an encrypted environment. What
were not reintroducing here is a notion of some entity
that you have to trust intermediating on your behalf. That is
the reason why you dont lose the core capability of the
technology. But well place these services in line with
existing regulations and transparency.
How are you going to convince Wall Street to use
this?
There are some really big forces at work right now that
have changed the way institutions think about all this stuff.
Chief among those is significantly increased capital
requirements, which basically attach to any situation where
there is risk, defined as counterparty risk, or liquidity
risk, or leverage on your balance sheet. Thats one big
motivator that didnt exist to the same degree five, six
years ago.
Driver No. 2 is the skyrocketing cost of regulatory
compliance, which means there is an emerging orientation
among many large financial institutions to collaborate and
share and centralize certain functions that have previously
been protected and considered to be proprietary.
The third thing is cybersecurity: Banks and other big
institutions are thinking hard about ways in which you can
better protect your information without having to build
bigger and bigger walls, which create bigger and bigger
targets. Theres a need for a different approach to
diversifying your operational and technological risk and your
cybervulnerabilities.
Those are three big trends that are motivating financial
institutions that may have been very uninclined a relatively
short period of time ago to even think this way to look at
alternative solutions, such as those involving the
blockchain.
Theres some irony in putting forward a
technology service thats designed to reduce risk and
cure problems of safety and soundness in the financial
system: That was the whole point of postcrisis financial
reform. Why not just focus on getting existing channels of
reform right rather than building a workaround from
scratch?
Inherent in any contextual approach to a technology
solution are certain fundamental design features. And the way
that most old-fashioned, or older-fashioned, legacy financial
infrastructure has been designed is that first of all
its designed to be kept carefully behind barriers in a
central place, such that whoever the entity is that owns or
manages that information looks after it.
A lot of that infrastructure was designed for a world
before the kind of sophisticated cyberrisks we see today
emerged: a world that was not as connected as it is today via
public networks, the Internet and so on. Theres a
fundamental design approach that older infrastructure
doesnt have that the new digital distributed ledger
concepts do have.
Its much more interesting not to say easier
and cheaper to push innovation through these new
infrastructures. Of course its not going to be easy to
get that adopted overnight. It wasnt easy for the world
to adapt to the Internet in 1994. But the Internet has
changed the world. Where we are today with distributed ledger
systems and the blockchain and so on is in a sense quite
analogous to where the Internet was in the early 1990s.
One of the features of Bitcoin and other virtual
currencies today is that the miners who verify and record
transactions on the public ledger need to be incentivized in
some way. In the world of Bitcoin theyre paid in
Bitcoins. Youre not building a currency system; how
will Digital Asset incentivize miners to verify and record
transactions that are part of your service?
There are lots of different ways technologically to think
about the question of managing motivation for transaction
processing. The approach you describe is one approach that
exists today, but there are entirely different protocols
where the motivation of a network transaction processor,
which is a less pejorative term for miner, could be to keep
the network safe or functioning because theyre users.
So you could imagine a world where you dont have
independent miners who are motivated by the financial return
for their mining, but rather people who have invested in a
shared utility who have an interest in it continuing to work
because they are using it to do whatever it is they do for a
living.
How does the opportunity with Digital Asset relate
to your time at JPMorgan and the things you experienced there
before and after the crisis?
The financial crisis taught us about many inherent risks
in the way the financial system operated at the time and
operates to a degree today. Some of these risks have been
mitigated through financial reregulation, and some of them
are still there. I and many others appreciated and to
this day appreciate the role of regulation and the
important progress that was made as a result of changes to
regulation of derivatives in the aftermath of the crisis.
One of the things I am seeking to do with this business is
to make sure that as the financial world innovates going
forward, we pay attention to those important features of
safety in the financial system like resiliency, like managing
counterparty risk, like recognizing that while weve
reduced interdependency through mandating central clearing,
weve havent yet addressed essentially similar
risks in the settlement process. This is a continuation, in a
certain sense, of my work at JPMorgan.
Follow Aaron Timms on Twitter at @aarontimms. Visit his blog,
Inside Edge.