ThéodoreRex
In the battle among Europe's
exchanges to dominate pan-European equities trading and
clearing, a soft-spoken former French bureaucrat
carries the biggest stick.
By David Lanchner
June 2002
Institutional Investor
Magazine
Jean-François Théodore cannot abide confrontation.
How to avoid it? C'est facile. The chief executive of
Euronext, Europe's first cross-border securities
exchange, simply feigns sleep during contentious staff
meetings rather than join the fray. Only after tempers
have cooled and voices have dropped will he "wake up"
to propose a compromise.
Théodore's noncombative style has served him well in
the race for trading supremacy touched off by European
monetary union. Even before the single currency arrived
in 1999, effectively turning 11 securities markets into
one, the Continent had too many exchanges. Now, as
consolidation sweeps Europe, the opportunistically
drowsy Théodore, who used to be in charge of the
second-tier ParisBourse, has trumped his counterparts
in London and Frankfurt, forging alliances that could
eventually give France's main exchange greater
liquidity and market share than the traditional
heavyweights.
Théodore's great wake-up call came in 2000, after
the London Stock Exchange and Frankfurt's Deutsche
Börse signed an agreement to form a cross-border
exchange named iX. Joining forces with two other
regional exchanges , Amsterdam and Brussels , he stole
a march on his bigger rivals. While the iX deal
disintegrated amid bickering over matters technical
(clearing systems) and political (allocations of shares
in the joint company), Euronext emerged as a
world-class exchange, combining futures and options
with equities trading on Paris's ultraefficient
computerized order-matching system.
But Théodore didn't stop there. In his biggest and
boldest move, Théodore last October outmaneuvered the
London Stock Exchange to acquire the London
International Financial Futures and Options Exchange,
known as Liffe, for £555 million ($808.7 million) in
cash. Today Euronext is in the process of integrating
its fifth market, the Portuguese stock and derivatives
exchanges collectively known as the Bolsa de Valores de
Lisboa e Porto, which joined the group in January.
"It's clear that more than Frankfurt or London,
Euronext is driving fundamental changes in European
securities trading," says Manus Costello, an exchange
company analyst with Merrill Lynch International.
With trading volume in 2001 of E2.27 trillion ($2
trillion), Euronext ranks as Europe's second-largest
stock exchange, behind London's E5.08 trillion in
annual turnover but far ahead of Frankfurt's E1.61
trillion. In terms of market capitalization, Euronext
is a close No. 2, with E2.12 trillion, versus the LSE's
E2.39 trillion. Together the Big Three exchanges
accounted for 81 percent of all European market cap in
the first four months of this year, according to the
Brussels-based Federation of European Stock
Exchanges.
And more consolidation is on the way. Europe has
more than two dozen other exchanges, all of them
considerably smaller and less efficient than the Big
Three. The patchwork of national exchanges drives up
administrative and information technology costs for
brokers and thus for member firms and their investors.
Fragmentation also means that it's harder to buy and
sell stocks than it would be if liquidity were
concentrated in one or two exchanges. But the domestic
banks and brokerages that are the exchanges' customers
, and in many cases their owners , are loath to give up
the bourse structures that have guaranteed them
lucrative monopolies in the trading of their own
domestic securities. Théodore's great accomplishment
has been to put in place technology platforms that can
streamline trading and lower expenses for users.
True to his nonconfrontational style, Théodore has
kept his acquisitions intact, duplicating jobs and
barely cutting costs. When he put together the Euronext
deal two years ago, Théodore offered his partners
generous terms: He allocated 60 percent of the equity
to ParisBourse, 32 percent to Amsterdam Exchanges and 8
percent to Brussels Exchanges. According to their
relative trading volumes, Amsterdam and Brussels should
have gotten only about 22 percent and 3 percent,
respectively. Théodore went out of his way to coddle
his partners. He kept their managements and much of
their staffs in place. He also agreed to let George
Möller, who headed the Amsterdam exchange and is now
Euronext's chief operating officer, succeed him as CEO
in 2004.
Théodore used the same tactic with Liffe. Its
chairman, Sir Brian Williamson, and chief executive,
Hugh Freedberg, retained their titles and authority
after the merger. The LSE, Liffe's other suitor, would
have been less liberal: Williamson would have become
deputy chairman and Freedberg deputy chief
executive.
"Exchanges have a choice," Théodore says. "Either
consolidate with someone big who is just trying to take
their own business further or go for a friendly deal
that offers everyone something. The latter is what we
are doing. We are succeeding in federating different
exchanges, but we leave each partner their local roots
and national identity."
Such "friendly deals" , long on sensitivity but
short on cost-efficiency , have given Théodore a major
foothold in the world's most globalized financial
market and dramatically improved his chances of
eventually merging on favorable terms with the London
Stock Exchange and other bourses. But they are also an
expensive strategic gamble: If Euronext can't control
costs and boost profitability, it could itself be
vulnerable to overtures by the LSE or another bourse
and forced into a deal that leaves it in the unenviable
position of junior partner.
And profitability has been a problem. The former
ParisBourse had a gross profit margin of 25 percent; at
Euronext it's only 13.3 percent. Meanwhile, both London
and Frankfurt, which have kept tighter reins on costs,
have gross profit margins of about 29 percent.
But Théodore believes that what he has given up in
margins he will gain back in growth, as Euronext's
pan-European liquidity pool attracts more traders. "If
you don't do anything, it is very easy to have a big
margin," asserts Théodore. "We are investing. We are
laying the foundation of the first pan-European
exchange."
So far investors aren't buying that argument. Since
Euronext went public last July, its stock has mostly
traded below the offering price of E24; it was at
E23.88 in mid-May. During the same period, shares of
the London and Frankfurt exchanges were up 22 and 25
percent, respectively. "Théodore is great at cutting
deals," says Zach Egan, a portfolio manager at Liberty
Wanger Asset Management in Chicago. "But his profit
margins are well below those of competitors, and that
is hurting his stock. There is clearly a concern that
top-line growth won't translate into strong profit
growth." Egan and his partners took a E20 million
position in Euronext , 0.8 percent of its market
capitalization , when the company went public last
July.
"What's holding back Euronext's margins are staffing
costs, and it's an issue they have not adequately
addressed," says Merrill's Costello. Théodore won't
slash costs in ways that might alienate his expanding
workforce. Euronext has 600 employees at its Paris
headquarters, 600 in London, 500 in Amsterdam, 120 in
Brussels and slightly more than 100 in Lisbon. Many
have overlapping responsibilities. Euronext's staff
costs amount to 30 percent of annual income, compared
with 16 percent at the LSE and 11 percent at Deutsche
Börse.
Théodore denies that he has an overhead problem,
arguing that the payoff for his current investments
will show up in a couple of years. Euronext will spend
E114.3 million between 2001 and 2004 to integrate its
markets and clearing operations, analysts estimate.
"Once we've finished, there is no reason why our margin
shouldn't be close to those of our competitors'," says
Théodore.
He also defends his partner-friendly principles,
arguing that integration savings are less important
than market-share gains. He'd rather have happy,
willing partners than impose the kinds of bottom-line
efficiencies that drive conventional mergers. "If you
aggressively cut staff, it sends the wrong message to
people," he says. "I think you will lose in terms of
your commercial franchise what you gain in cost
savings."
Adds Liffe's Freedberg: "The reason why Théodore
stands out from other deal makers is that he listens
and then makes a proposition, rather than the other way
around. More than either the LSE or Deutsche Börse, he
really listened to what we thought would make a deal
work."
As consolidation continues , the member-owned
exchanges in Madrid and Milan, which will both issue
stock in coming months, may be next on the block ,
Théodore will keep pressing the argument that his
approach to mergers makes Euronext a far more desirable
partner than its rivals. Consideration for others'
patriotism, he hopes, will lubricate a lot of deals.
The Continent still has 30 different exchanges using 12
trading systems and 22 clearing and settlement
institutions, and many industry experts argue that it
needs no more than three or four in the long run. Given
his track record, Théodore is guaranteed a seat at any
negotiating table.
THEODORE, 55, SEEMS miscast as an empire-builder.
His appearance is often rumpled; he speaks softly,
sparingly and, in English, haltingly. He is shy to the
point of being boring. Far from cutting the figure of a
master deal maker, he comes across as the bureaucrat he
once was.
The son of Parisian public servants, Théodore
inherited a strong sense of patriotism that led him
into government service. His mother was one of France's
first female judges and a chairwoman of the Paris
regional appeals court; his father was a decorated
veteran of the French underground in World War II and
later a Treasury official. "My parents' generation was
influenced by what is known in France as l'esprit de la
libération, the desire to rebuild France in the wake of
World War II," says Théodore. "In the 1960s, only 25
years after the end of the war, it was natural for me
to choose the civil service."
After graduating from the elite Ecole Nationale
d'Administration, Théodore joined the French Treasury
in 1974. His responsibilities included handling
financial relations for France's 14 former West African
colonies, promoting direct investment in France and
overseeing the banking sector. From 1986 to 1991 he
supervised privatizations as head of the department in
charge of state-owned companies. At the Treasury
Théodore learned the delicate art of balancing
conflicting demands and achieving consensus. (Of
course, like many French business leaders who were
trained to be state officials, Théodore is suspected by
some of caring more about securing France's influence
in Europe than with making a profit for his
shareholders.)
In his last Treasury job, working to privatize
building materials giant Saint-Gobain,
telecommunications equipment maker Alcatel and the TF1
television network, Théodore impressed and became
friends with Société des Bourses Françaises vice
chairman and chief operating officer Bernard Mirat.
Armed with the crucial support of Jean-Claude Trichet ,
then Treasury minister and now governor of the Banque
de France , Mirat convinced the brokerages and banks
that owned the SBF to offer Théodore the chief
executive's job.
It was 1991, and after 17 years at the Treasury,
Théodore jumped at the chance to cross into the private
sector. Although many of his friends thought the SBF
would prove a poisoned chalice for the former civil
servant, he thrived there. "I wanted to do something by
myself," he recalls. "In the Treasury all the important
decisions are taken by a minister, who is above the
civil service hierarchy. Without the bourse offer, the
most likely post I would have found outside the
Treasury would have been chief financial officer of a
big industrial group, where I would have been answering
to a chief executive or a chairman."
When he took the top job at the SBF, Théodore had a
relatively modest mandate: to transform a historically
loose and troubled confederation of regional exchanges
into a centralized, efficient market. He found a system
in disarray. French brokerage firms were still coming
to grips with the abolition of fixed commissions in
1988, which had caused one fifth of the country's 58
brokerages , the owners of the SBF , to shut down. The
bourse's three-year-old electronic order-matching
system wasn't built for block trades, and as a result,
large transactions in French blue-chip shares were
migrating to London.
By 1999, when the SBF was renamed ParisBourse, chief
executive Théodore had reversed the decline by pulling
off some major coups. He had, for example, successfully
lobbied the government to reduce the statutory stamp
duty on stock trades and had convinced his member firms
to adopt new rules for block trades and to upgrade
their trading systems significantly , political
triumphs that he attributes to skills he gained in his
first career. "Whether it was dealing with African
finance ministers who wanted to see their civil
servants paid more or the powerful bosses of
state-owned companies who wanted to preserve their
power by giving us as little information as possible,
the Treasury was a school that prepared me for dealing
with diverse groups of people," Théodore recalls.
With the bourse's financial health restored and its
technology vastly improved, international brokerage
activity was moving to Paris and no longer fleeing to
London. But that was only an inkling of what the
unassuming Théodore could accomplish. Amid gathering
speculation about how Europe's financial markets would
consolidate after monetary union, Théodore had begun
positioning Paris to survive the shakeout. In late 1997
he acquired the French futures exchange, the Marché à
Terme International de France, or Matif. As befit the
single-currency environment, he didn't confine his
thinking to Paris. His vision, he said at the time, was
"to move onto an international level while still
remaining French."
Indeed, by the end of the 1990s, ParisBourse was
gaining international renown. Théodore had sold
exchange memberships to London- and Frankfurt-based
brokers, and, boosting Paris's technological
credibility, he had sold the French exchange's trading
system, Nouveau Système de Cotation, to the Chicago
Mercantile Exchange, Singapore Exchange and Warsaw
Stock Exchange, among others. ParisBourse, in turn,
imported the CME's Clearing 21 technology, which
enabled it to unify the processing of equities trades
with futures transactions on Matif, which would go
all-electronic in 1999, and with options transactions
on the Marché des Options Négociables de Paris, or
Monep, exchange.
In mid-1998 ParisBourse was on the verge of a
technology swap with Deutsche Börse: Frankfurt would
adopt NSC for equities trading, and Paris would take
the Deutsche Termin Börse system for futures and
options. The exchanges had signed a memorandum of
understanding to that effect; they saw it as the basis
for a single, continental European platform that other
exchanges would want to join and that could compete
with London.
Then a bombshell exploded. While Théodore and the
heads of several other exchanges were engaged in
exploratory discussions about ways to facilitate
pan-European trading, the London Stock Exchange and
Deutsche Börse announced plans to launch a common
trading platform for Europe's 300 largest issues , the
project that would evolve into iX. Ultimately, LSE
chief executive Gavin Casey and Deutsche Börse CEO
Werner Seifert aimed for a full merger, with a common
trading platform for U.K. and German stocks. The
alliance threatened to decimate listing demand and
trading volumes in the third-ranked Paris stock market
and in the rest of Europe's bourses.
"Théodore felt betrayed," says a personal friend.
"It looked like Paris had been used by Frankfurt simply
to get the leverage they needed to cut a deal with
London and to distract Paris from other European
consolidation efforts."
The deal also upset other exchange leaders in
Europe. In November 1998, after considerable outcry,
London, Frankfurt and seven other exchanges ,
Amsterdam, Brussels, Madrid, Milan, Paris, Stockholm
and Zurich , agreed to negotiate a broader merger
initiative. Casey and Seifert made it clear, however,
that the others would be junior partners; policymaking
power would be concentrated in London and
Frankfurt.
While the nine exchanges were working on their
merger, Théodore concluded that the London-Frankfurt
tandem was a threat to Paris and other European
exchanges and, by extension, a threat to their listed
companies. Those quoted in the Frankfurt and London
markets could expect higher multiples, he reasoned,
because more money would be chasing fewer stocks.
Companies in France and elsewhere would then be
vulnerable to takeover by German and British
competitors. So Théodore, Möller and Brussels Exchanges
CEO Olivier Lefebvre opted out of the Continental
consortium and set about organizing Euronext. For the
two lowland nations, whose total market capitalization
of E878 billion at the time was puny compared with that
of London or Frankfurt, Théodore represented a knight
in shining armor.
"We had to act because we thought that by doing
nothing, we would wind up with a German or English
system," says Möller. "We decided to link among
ourselves in a way that would preserve our local
markets and the companies and organizations built
around them, while still making trading, clearing and
settlement more efficient."
Théodore saw Euronext as a technology and
infrastructure play across multiple asset classes, able
to compete on a pan-European scale against London and
Frankfurt. Euronext harmonized its trading rules
wherever possible, adopting common listing requirements
and broker membership criteria. But with characteristic
delicacy, Théodore made no attempt to move all listings
or members into the same regulatory jurisdiction , one
reason the London-Frankfurt iX project crashed and
burned. "Exchange franchises are fragile," says
Théodore. "You need to have issuer and investor
confidence and the regulators' trust. You need
marketing appeal. Everybody should consider themselves
part of the exchange's constituency."
If the creation of Euronext set the stage for
consolidation, the Liffe coup was even more critical.
It underscored how Théodore's gentle touch can give him
an advantage over competitors. When Clara Furse took
over as CEO of the London Stock Exchange in January
2001 , Casey had been forced to resign after the iX
plan collapsed , a merger with Liffe was high on her
agenda. It would have enabled the LSE to exploit
synergies between equities and derivatives trading and
clearing on a par with Euronext and Deutsche Börse.
Liffe also would have given the LSE technological staff
and expertise that it currently lacks. Both Euronext
and Deutsche Börse employ hundreds of people in
technology and operations; the LSE outsources these
functions.
Furse, formerly CEO of Paris-based Crédit Lyonnais's
London derivatives unit, wanted to integrate Liffe's
Connect electronic trading technology with the LSE's
Sets electronic order book to maximize efficiencies and
cost reductions across all traded instruments. Liffe
officials, however, were more interested in using
Connect as the basis for sales agreements and alliances
with other exchanges, and Euronext's strategy seemed
more compatible with their plans.
But what really pushed Liffe into Théodore's arms
was his willingness to offer more generous terms. The
LSE was offering £577.8 million, but 63 percent of the
purchase price would have been in shares; Paris offered
£555 million, all in cash. Théodore also let Williamson
and Freedberg keep their autonomy. Where Furse promised
that her merger would achieve cost cuts and synergies
worth £35 million a year; Théodore suggested a more
modest £10 million to £15 million. Perhaps most
offensive to the London traders, Furse became furious
when she discovered that options packages for Liffe
executives would boost the LSE's purchase price, and
she lowered her bid accordingly; Théodore was
completely unruffled by the news and left his offer
intact.
In January Furse was hauled before Britain's House
of Commons Treasury Select Committee to explain how
Liffe had gotten away from the LSE. Euronext "offered
nearly all the gain that we put on the table without
any of the pain," Furse said bitterly. "Liffe opted for
an easy life. The weakest economic rationale won the
auction."
Furse's bottom-line-driven principles may have been
sounder, but Théodore scored a major strategic win. The
LSE is now on shakier ground , and may be a target for
takeover by Deutsche Börse or Euronext. The LSE "has
failed to complete two deals [iX and Liffe] in as many
years and is at risk of being slowly marginalized in
the race to complete acquisitions and alliances in
Europe," says Karl Berglund, an exchange company
analyst at Deutsche Bank in Stockholm. "Structural
conditions for further consolidation do not look
promising at the LSE."
For Paris, the victory was especially sweet. Liffe
gives Euronext critical mass in derivatives, providing
a hedge, so to speak, against downturns in stock
activity. Indeed, while volumes declined on world stock
markets last year, futures and options exchanges
enjoyed a 40 percent rise. Meanwhile, the Liffe Connect
system makes Euronext far more formidable in
derivatives processing and technology sales. Perhaps
most important, Euronext is in a stronger position to
lead or influence the next wave of bourse
consolidation.
With Liffe, Théodore will have a
two-trading-platform structure that should be
attractive to traders and investors and could help
Euronext entice new exchange partners more effectively
than Frankfurt or London can. As its five French, Dutch
and Belgian futures and options markets come on Connect
over the next year, Euronext will become the
second-largest derivatives exchange in the world, just
behind Deutsche Börse's Eurex. (And in early 2003
Portugal's stock and derivatives markets will join
Théodore's two pan-European trading platforms, after
having merged with Euronext this January in return for
a 4 percent stake.)
More significantly, by year-end Théodore expects to
introduce a single clearing system, based at Euronext's
Clearnet subsidiary in Paris, that will net out trading
positions not only across borders but also across its
equities and derivatives platforms, lowering
administrative, technology and margin costs for brokers
and investors. In netting, the exchange serves as the
central counterparty, or CCP, for both buyers and
sellers; members settle trades with one entity rather
than with a multitude. At the CCP, countervailing
trades can be automatically offset against one another,
reducing by as much as 95 percent the number of
transactions that exchange members must settle at the
end of the day and exposing the market to far less risk
than if all transactions had to be settled
individually.
Euronext will be only the second big European
exchange with a central counterparty (the LSE is the
other, using London Clearing House, as does Liffe) and
the only one that nets across both borders and
products. Deutsche Börse plans to introduce a CCP this
year, but it will be only for German-listed securities,
and it will not net across derivatives and equities. As
for the LSE, it has no derivatives market that its CCP
can net against. "Euronext should dramatically reduce
not only processing costs but also the margin that
brokers and their clients put up," because the value of
equity holdings will also be used to offset leveraged
derivatives holdings, says Merrill Lynch's Costello. He
believes that costs for Euronext's users could come
down by almost 50 percent over the next three
years.
Today Théodore is preparing for the next wave of
exchange consolidation , to the exclusion of almost
everything else. He and his wife, Claudine, a
dermatologist whom he met at university, have three
adolescent children, but Théodore works long days and
many weekends; a subscription to Paris's Opéra Bastille
provides one of his few escapes. He keeps a low
profile, rarely talking to the press, not because he
dislikes reporters but because he fears jeopardizing
his negotiating position. Théodore's innate discretion
may also give him an advantage over more aggressive
CEOs when he talks to potential merger partners. Says
Euronext COO Möller, "Théodore is extremely
knowledgeable, likes life and works hard but does
everything in a gentle way, and that more than anything
has helped his personal chemistry with others."
AN ECONOMIST MIGHT SEE THE ONGOING shakeout among
exchanges as a natural winnowing-out, as inefficient,
fragmented trading venues merge into fewer, larger and
more-cost-effective entities serving an integrated
Europe. But to Théodore and his rivals, it is just as
much a chess game. And there are plenty of pieces left
on the board.
Despite the consolidation in London, Paris and
Frankfurt, Europe still suffers from fragmentation , a
legacy of the pre,European Union Continent and the
consequence of a continuing tangle of
country-by-country legal and regulatory variables. The
many exchanges with their many different rules have
made it difficult for truly seamless, pan-European
trading to become a reality. Among those that have
tried to achieve it were Jiway, an electronic,
retail-oriented platform started by Sweden's OM and
Morgan Stanley and folded late last year into OM's
London operation; Easdaq, conceived in 1994 as a
Continent-wide market for small caps and acquired last
year by Nasdaq Stock Market; and London-based
Tradepoint, which, since merging in 2001 with SWX Swiss
Exchange to form Virt-x, depends on Swiss shares for
most of its volume.
The struggles to conquer the newly unified European
securities market underscore how success and survival
in the exchange business depend on an iron law of
liquidity: Whoever gets the most wins. "These are
natural monopoly situations," explains Octavio Marenzi,
founder and managing director of Boston-based Celent
Communications, an international financial industry
consulting firm. "Most countries have one dominant
market because people will go to where the most people
are and where the best prices are, which tends to be
the largest market."
The same goes for clearing and settlement
infrastructures: Europe's newly united financial
markets have far too many securities processing
entities. According to the Brussels-based Center for
European Policy Studies, European cross-border clearing
and settlement costs 7.5 times what it does in the
U.S., where Depository Trust and Clearing Corp. is the
sole central counterparty. If Europe moved toward the
U.S. model, global financial institutions would have
much to gain , and substantial savings to pass on to
clients , from consolidated clearing.
Théodore, the LSE's Furse and Deutsche Börse's
Seifert are finalists in the consolidation contest. Now
they are battling to forge the right combination of
market structures, technologies and back-office
services to keep aggregating liquidity. Each wants to
be the last one, or one of the last two, left
standing.
In terms of revenue, the LSE is the smallest of the
three: Its estimated £188 million (E249 million) in
2001 was well below Deutsche Börse's E900 million and
Euronext's E698 million.
Seifert's Deutsche Börse has greater organizational
heft and diversification than the LSE, and he expects
to beat back the Euronext challenge with both
efficiency and so-called vertical integration. A
Swiss-born former McKinsey & Co. consultant with a
degree in game theory who became the Frankfurt market's
chief executive in 1993, Seifert buys into the
natural-monopoly theory of exchange consolidation on
multiple levels. He declined to be interviewed for this
article, but he has argued that a single organization
controlling the entire cycle, from trading through
clearing and settlement, can charge the lowest
prices.
Trading costs are notoriously untransparent, but
according to Deutsche Börse's calculations, the cost of
its fully integrated end-to-end processing is 10.2
basis points of the value of an average trade.
Euronext, with its tie-in to Euroclear, comes in at
10.8 basis points. Deutsche Börse estimates that it
costs 13.7 basis points on average to use the London
Stock Exchange and its independent clearing and
settling companies, London Clearing House and
CrestCo.
Deutsche Börse's next move in the quest for vertical
integration is to gain full ownership of multinational
clearing organization Clearstream International; it
currently owns 50 percent. Virtually all of the 93
banks that own the other half, through holding company
Cedel International, have accepted a E1.74 billion cash
offer from Deutsche Börse; the deal now awaits approval
from EU antitrust authorities. Analysts say that fully
integrating Clearstream would boost Deutsche Börse's
operating margin to more than 34 percent by 2003.
But some bankers are wary of Seifert's takeover of
Clear-stream, fearing that one entity's control over
multiple facets of processing will tend to raise costs
and stifle innovation. J.P. Morgan Chase & Co.
(whose predecessor, J.P. Morgan, once owned Clearstream
rival Euroclear) has said it will withdraw assets from
Clearstream because it prefers looser, "horizontal"
structures to Seifert's vertical integration; other
bankers at least privately share that opinion.
With Furse and the LSE regrouping after losing Liffe
and Seifert pushing his vertical integration strategy
at Deutsche Börse, Théodore positions Euronext as a
third way , integrated but sufficiently sensitive to
member exchanges' desires that even the London Stock
Exchange might find it a congenial match.
Neither Seifert nor Théodore makes a secret of his
desire to woo the LSE. To be sure, the London exchange
is too big and powerful to be considered endangered.
But that hasn't prevented takeover speculation: The
LSE's shares, listed since last July, recently fetched
a price-earnings multiple of 20 based on estimated 2003
earnings, which analysts say includes an acquisition
premium. Deutsche Börse and Euronext were trading at
17.7 and 13 on projected 2003 earnings,
respectively.
Yet many observers place their bets on the easygoing
Théodore rather than the more abrasive Seifert to win
any contest for the LSE. "Seifert's insistence on
vertical integration and control actually scares a lot
of people in London," says the head of global program
trading at a major U.K.-based broker.
In addition to his less threatening personality,
Théodore holds an important tactical card. With the
purchase of Liffe, Euronext gained a 17 percent stake
in London Clearing House, the main clearer for both the
derivatives exchange and the LSE and a potential
partner for Paris's Clearnet. Moreover, Liffe accounts
for more than 50 percent of LCH's revenues. "If
Théodore were to use that clout to push along a merger
with LCH, you would have an immensely strong
pan-European clearinghouse capable of delivering
important efficiencies in cross-border and
cross-product netting," says the head strategist of a
rival European stock exchange. "After linking clearing,
a merger in equity markets between the LSE and Euronext
would be the logical next step to get even more
efficiencies."
Ever in character, Théodore denies that he would try
to use that minority stake or Liffe's order flow as
leverage to cut a deal. "Mergers must be friendly
operations, and that is not consistent with having
leverage," he declares.
But Théodore and officials at LCH say that they
would like to cooperate more closely, and they have
been discussing ways to establish links between their
respective products and platforms. "Users have said
that they would like to have a more unified, more
organized clearing organization," says Théodore. Adds
Sir Michael Jenkins, chairman of LCH, "Cooperation, or
even a merger with Euronext, would from our point of
view be in the interest of the market."
Jenkins won't comment on how likely a merger is, but
he says that issues of cooperation between the LCH and
Clearnet should be "resolved this year." For a full
merger, Jenkins says, the 117 broker-owners of LCH
would demand that Euronext's ownership of the combined
company be less than 50 percent.
A close confidant of Théodore's notes that the
Euronext chief has pragmatically leveraged his clearing
and settlement assets in the past. He gave up control
of Sicovam, the French exchange's settlement arm ,
responsible for the final link in the transaction chain
after clearing and netting , when he agreed to merge it
with Brussels-based Euroclear in 2000. This source
predicts that Théodore will similarly cede clearing to
further his consolidation agenda: "Once Théodore has
finished turning Clearnet into a true cross-product and
cross-border operation, he'll relinquish control of it.
If he has got to see Euronext's ownership of Clearnet
drop from today's 80 percent to below 50 percent to
promote further consolidation, he won't hesitate to do
so."
Meanwhile, in the higher-profile realm of stock
exchange consolidation, Madrid's Bolsas y Mercados
Españoles, Europe's fourth largest in trading volume,
and Milan's Borsa Italiana, the fifth largest, are
Théodore's next likely targets. But although their
officials support consolidation, they are in no hurry
to rush into any acquirer's arms. "We are in a very
comfortable situation," says Antonio Zoido, CEO of the
Spanish bourse. "We don't feel our liquidity
threatened."
Zoido's counterpart in Milan feels much the same
way. "Clearly, the best way to destroy value long term
is to maintain the fragmentation of Europe's markets,"
says Massimo Capuano, chief executive of Borsa
Italiana. "But I am under no pressure to adopt either
the platform of Euronext or Deutsche Börse or some
other trading system today." According to Capuano, the
European Union's 13 sets of corporate laws, as well as
rules that oblige the nationals of many countries to
use domestic clearing and settlement systems, mean that
even if he hooked up today with another trading
platform, the savings for his users would be
minimal.
"The pressure to link up with another system will
come from one of two things , either more harmonized
regulations or further consolidation," says Capuano. In
February two EU advisory bodies issued a mandate to
speed harmonization of Europe's securities laws. But
such initiatives have a dismal history, and the
catalyst for additional cross-border clearing systems
is more likely to be a merger decision by the Spanish
or London exchanges.
Théodore believes that things could start to heat up
at the end of this year, when the Madrid exchange goes
public. (Milan plans a similar move, probably in next
year's first quarter.) But he is cagey about his own
next move. "We are very busy participating in the
forefront of European market consolidation. That will
continue, although at this point I can't tell you how
or with whom," he says. Whoever his future partners may
be, they're likely to enjoy considerate treatment at
the consolidator's hands.
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