SITTING ON A BLUE-GRAY SILK sofa in a 51st-floor corner office at American Express Co.'s World Financial Center headquarters, Ted Truscott looked nervously across an imposing polished walnut desk at Kenneth Chenault, the company's powerful, tightly coiled CEO. It was mid-July 2001, and Truscott, a 40-year-old executive at Zurich Scudder Investments, was on the final round of interviews for the job of global chief investment officer overseeing the company's asset management division.

The two men exchanged pleasantries before turning to business. At last, Chenault leaned forward in his brown leather chair and asked the candidate if he had any questions.

"Just one," Truscott replied. "Will I have the authority to make changes?"

"Actually," Chenault said, his voice rising, "I will demand that you make changes."

Chenault had good reason to be demanding. AmEx's once-vaunted money management operation was reeling, brought low by faulty strategy and sorry investment performance. A decade before, the...

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