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Daniel Coleman
Chief Executive Officer
Getco
(PNR)

When Daniel Coleman left Swiss banking giant UBS in March 2010, the onetime global head of equities was tired of working for a big organization. Coleman had begun his career in 1986 at renowned options-trading firm O'Connor & Associates, which later became part of UBS, and he wanted to return to the excitement of a smaller, entrepreneurial firm. He has found exactly that at Getco, the high frequency trading shop founded in 1999 by Stephen Schuler and Daniel Tierney that has leveraged technology to become one of the world's biggest market makers, dealing on more than 50 exchanges. "Getco caught the first wave of digitization perfectly with respect to options and stock exchanges going electronic," says Coleman, 48, who joined the 400-employee, Chicago-based firm in October 2010 to oversee the buildout of its equity market-making and other client-facing businesses. Getco has since launched a trade execution algorithm for U.S. equities and smart-order routing, and acquired Banc of America Specialist to become the second-largest designated market maker on the New York Stock Exchange. Promoted to CEO in February, Coleman predicts "a second wave in the next year as new products become electronic and trade in a more transparent fashion around the world. It's something we're getting ready for."