40
Dan Raju
Chief Executive Officer
Tradier
PNR

Readers of financial news websites or blogs have long been accustomed to taking an extra step, perhaps logging on elsewhere, to trade on any information they pick up. With the application programming interface launched in 2014 by Tradier, the transaction can be just a click away. The API allows what Charlotte, North Carolina–based Tradier terms brokerage-as-a-service: trading, market data and account servicing, which more than 100 technology providers have integrated with their offerings. “The idea was to take all of the heavy lifting that the old incumbent brokerage firms have done and expose that as an open cloud platform for anybody to use and have that same power the big guys have,” says CEO Dan Raju, 41. Before co-founding Tradier in 2013, Raju spent three years as head of global technology infrastructure and operations at Associated Press and two years as chief information officer of online brokerage TradeKing. By 2009 he and several colleagues were taking note of how delivery of financial services was becoming more automated and mobile, and of how difficult it was for legacy brokerage firms to keep pace. Traditionally, a firm creating a new investment product had to be a broker-dealer and spend significant amounts of time and money on an infrastructure and clearing and exchange relationships. With Tradier’s open-source, cloud-based API, “you can log in today and start building a product and launch two weeks from now,” says Raju. As a licensed broker-dealer in all 50 states, Tradier takes on all of the regulatory overhead and provides security guidelines for users. Customers range from fintech start-ups to one of the largest peer-to-peer lenders in China.

 

 
2016 Trading Technology 40
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1. Raymond Tierney III
Bloomberg
2. Richard Prager
BlackRock
3. Chris Isaacson
BATS Global Markets
4. Jonathan Ross
KCG Holdings
5. Bradley Peterson
Nasdaq
6. Brad Levy
Markit
7. Dan Keegan
Citi
8. Ronald DePoalo
Fidelity Institutional
9. Raj Mahajan
Goldman Sachs Group
10. Ari Studnitzer
CME Group
11. Mayur Kapani
Intercontinental Exchange
12. Gerald O’Connell
CBOE Holdings
13. Nicholas Themelis
MarketAxess Holdings
14. Gil Mandelzis
EBS BrokerTec (ICAP)
15. Bill Chow and Richard Leung
Hong Kong Exchanges and Clearing
16. Rob Park
IEX Group
17. Philip Weisberg
Thomson Reuters
18. John Mackay (Mack) Gill
MillenniumIT
19. Robert Cornish
International Securities Exchange
20. Paul Hamill
Citadel Securities
21. Eric Noll
Convergex
22. Tyler Moeller and Joshua Walsky
Broadway Technology
23. Rishi Nangalia
REDI Holdings
24. Veronica Augustsson
Cinnober Financial Technology
25. Alasdair Haynes
Aquis Exchange
26. Manoj Narang
Mana Partners
27. Gaurav Suri
Arcesium
28. Robert Sloan
S3 Partners
29. Anton Katz and Stephen Mock
AQR Capital Mgmt
30. Stu Taylor
Algomi
31. D. Keith Ross Jr.
PDQ Enterprises
32. Donal Byrne
Corvil
33. Alfred Eskandar
Portware
34. R. Cromwell Coulson
OTC Markets Group
35. Masayuki Hosaka
Rakuten
36. Peter Maragos and David Karat
Dash Financial
37. Amar Kuchinad
Electronifie
38. Jennifer Nayar
SR Labs
39. Dave Snowdon
Metamako
40. Dan Raju
Tradier